3-D printing is a manufacturing solution (and still not a magical one)

3-D printing famously endured a “hype cycle” circa 2012-2015, when popular media took note of the technology and ran with it. Common headlines of the time dubbed 3-D printing a technology right out of Star Trek while many consumer publications and tradeshows (including mainstay CES) cried out for placement of a 3-D printer in every home. This straight-out-of-sci-fi solution would let kids make their own Christmas presents! Rockstars became brand ambassadors. 3-D printing was The Next Big Thing.

Until it wasn’t.

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The crash followed and it hit hard, with the resulting whiplash changing the headlines: suddenly 3-D printing wasn’t a savior, it was “dead.” Kids didn’t know how to design their own toys to make, parents had problems calibrating print beds and cleaning material jams and the consumer craze fizzled. With many a token Yoda head landing in trash cans, 3-D printing was laid to (popular) rest.

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