In 2016 Torsten Müller-Ötvös, the CEO of Rolls-Royce, shared how embracing new technologies, including 3D printing, is his strategy for the company’s survival.
Sales figures for 2016 show just how successful this custom-made approach is, as Rolls-Royce sold over 4,000 cars for only the second time in history.
Total sales of Rolls-Royce cars are a 6% increase on 2015, the UK being the highest increase in demand by in 26%, and the US by 10%.
The personal touch
According to Rolls-Royce, “Today, practically every motor car that leaves the Home of Rolls-Royce in Goodwood, England is Bespoke.” In a retrospective of the best Rolls-Royce models of 2016, custom touches to their models include everything from the exterior paintwork, to the interior dashboard, fittings and upholstery.
