3D Printing: viewing disruption through the right lenses

Your company may be looking at how you can leverage 3D printing. But are you viewing this disruptive technology through all the lenses you should be?

If you’re a manufacturer, you may be wondering which products you can produce through additive manufacturing, or which products your competitors are thinking about producing in this way.

If you’re not a manufacturer, you may be thinking that 3D printing doesn’t really apply to your business, except that some products you buy in the future will be produced on 3D printers.

But you might want to take a broader view of 3D printing. Because the true disruption of additive manufacturing won’t be in individual products or spare parts. Instead, it will be in business models and markets. Even if your company has nothing to do with manufacturing, 3D printing could affect you in profound ways.

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