Industry is, of course, completely centered on supply and demand. And while there are many facets to manufacturing and business, few areas are as fast-paced or as fickle as the fashion industry. Our simple, and often (ironically) unattractive vanity promotes an entire economy based on greed and speed–as well as seeing who can replicate and wear Kate Middleton’s latest navy-blue dress fast enough.
Most often focusing on want rather than need, the ‘fast fashion’ industry encompasses the complete opposite of originality or creativity, as it’s about getting copies of quality and runway fashion into stores like H&M at breakneck speed. And up until recently not much care was given to the how of making these piles of clothes, but more so to the how fast. As the horrors of sweatshops have come to light in one sensationalized story after another, consumers–especially the younger ones–are becoming more discerning–and concerned. The millennial generation is making it more and more clear that they would rather look for alternatives instead of having the trendy clothes on their backs made by someone suffering overseas and being paid pennies, if anything at all.