3D printing ‘will fall on its face’ without boardroom support

A 3D printer prints an object (Credit: Shutterstock)In the mid-15th century, Johannes Gutenberg changed the course of history.

His printing press, often called the most important invention of the millennium, helped books spread beyond the religious and scholastic elite to billions of people around the world. With the Gutenberg Bible – the first mass-produced book – as the original ‘killer app’, the technology’s success was assured.

Today, 3D-printing evangelists believe their technology could have a similarly momentous impact. The technique, also known as additive manufacturing (AM), “is poised to transform the $12tn global manufacturing industry,” according to George Brasher, HP’s UK managing director. “It promises to democratise industrial production, dramatically reducing costs and production cycles.”

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