Satisfying consumer demands for rapid fulfilment and customisation, a new study commissioned by Ricoh Europe reveals the vital role retail business leaders see new printing technologies playing in driving their competitive advantage. 73% of those surveyed believe investments in 3D printing, also known as additive manufacturing, directly lead to greater customer satisfaction.According to the research, 84% of retail leaders report a growing demand from customers for shorter delivery times and 74% say customers increasingly want more personalised products. With that in mind, 68% say new printing technologies provide a key source of differentiation for their business.