“Custom” is at the core of the Ringbrothers brand. The shop, co-founded by brothers Jim and Mike Ring, has made a name for itself by building award-winning custom cars and producing a line of high-quality, uniquely crafted billet accessories and fiberglass and carbon fiber pieces.
But creating unique products can be a challenge. Businesses must create novel designs and high-quality parts that set them apart from the competition while also balancing the cost of designing, testing, and manufacturing custom pieces.
“You’re trying to create something new that nobody’s seen before and that’s getting harder and harder,” said Jim Ring. “We really want people to appreciate the Ringbrothers brand and the effort that goes into it and the extra machine time. That’s really our goal in everything we do.”