Adding personalisation to the manufacturing sector’s toolbox

The manufacturing industry is in the midst of a tectonic shift.

It doesn’t matter whether a company’s product is automotive, electronic, construction or healthcare related – disruption is rife, largely due to new and emerging technology transforming the industry’s processes. The days of simple assembly lines have been leapfrogged as manufacturers are moving to embrace bold new production and design techniques. From automation and robotics, to 3D-printing and generative design software; there are a number of innovations helping to revolutionise the production line.

The manufacturing industry is in the midst of a tectonic shift.

Added to this is increased consumer demand, meaning manufacturers can’t afford to stand still. Companies must go beyond the product and connect with their customers in entirely new ways to stay afloat in today’s market and stand out from the crowd.

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