Can technology help manufacture sports shoes locally?

3D printing and other technologies can radically transform the sportswear manufacturer’s supply chain.

Should Adidas 3D print its shoes?

The sports shoe market is quite exciting, with companies such as Adidas, Nike, Reebok and others trying to come up with innovative products while also reimagining the way they run their companies.

Given the strong, sustained, global demand for sneakers and all other kinds of sports shoes, it’s important for manufacturers to think about their supply chains.

Traditionally, they’ve conceptualized their shoes in advanced countries and manufactured in developing countries where labor is cheap and easy to source.

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