Chanel Parfums Beauté, the cosmetics unit of the famous French design house, has turned to 3D printing for the production of an unlikely item: a mascara brush. In partnership with France-based Erpro 3D Factory, Chanel says it will begin manufacturing mascara brushes on an industrial scale using 3D printing.
When applying mascara, one might not think twice about the wand they unscrew from the bottle and lightly drag across their eyelashes. The truth is, however, that a ton of engineering and testing has gone into that seemingly simple object before it was put into production, marketed, and ultimately purchased.
From being eye-friendly, safe, effective, and even aesthetically pleasing, a lot goes in to making a mascara brush, which is why Chanel became interested in exploring 3D printing technologies for their production.
It’s all in the eye of the beholder… More seriously though, companies that have been working on serial production using 3D printing quietly are now coming to the fore. Chanel is just one example. Michelin is another https://www.leolane.com/blog/spring-forward-many-conferences-amug-hmi-rapid-mdw/
Thanks for the comment, Lee! You’re absolutely right – production 3D printing is now a part of many supply chains and increasingly so. Even in the mass production arena, 3D printing is a key technology used to produce the moulds themselves.