While the Adidas Futurecraft 4D shoes are cool looking sneakers, the story behind those shoes is even more interesting. The sportswear company has partnered with Carbon to design a new kind of sneakers.
Behind the Futurecraft 4D, you can find a process that is not that new — 3D printing. Many companies promised an industrial revolution by bringing back factories to service-driven countries, such as the U.S. and European countries. But this partnership between Adidas and Carbon could turn that wild dream into a reality.
“What you saw there was basically this integration of hardware, software and chemistry all coming together to take a digital model, print it very fast, but do it out of the materials that have the properties to be final parts,” Carbon co-founder and CEO Joseph DeSimone told TechCrunch’s Matthew Panzarino.