HP partners with L’Oreal for flexible cosmetics production metal jet momentum continues

Multinational printing firm HP has made several announcements in the lead-up to this year’s Formnext trade show, the first of which concerns a new partnership with cosmetics giant L’Oréal.

Together, the two companies are seeking to enable more flexible cosmetics production and explore “entirely new” cosmetics packaging and applications. HP also announced the expansion of its Digital Manufacturing Network (DMN) of parts providers in order to accelerate the shift towards mass production, while the momentum of its Metal Jet 3D printing platform is continuing in advance of its commercial availability in 2022.

HP Metal Jet 3D printer systems. Photo via HP

“3D printing is unlocking new levels of personalization, business resiliency, sustainability, and market disruption,” said Didier Deltort, President of Personalization & 3D Printing at HP. “HP is excited to reconvene with the additive manufacturing community at Formnext.”

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