Hype, hype cycles and applying reason

Has the inflated hysteria and hype around 3D printing really been banished? The mainstream media’s obsession with 3D printing peaked around 2012-14, despite the efforts of industry veterans to push back. Reality seemed to bite, though, and things calmed down a great deal, even to the point of ‘negative hype.’

Recently however, a number of hyped headlines about 3D printing have crept back. Some are simply clickbait, but others are simply uninformed hype, backed by equally uninformed content. Both are irritating, but the latter is more insidious.

I have been using Twitter to take on some of the ridiculous 3D printing headlines that are proliferating across news sites and their social media channels once again.

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