The retail supply chain: has technology advanced the process?

The world of retail appears to be more reliant on technology to survive. But how has it affected the supply chain specifically? Read on as we explore how technology has transformed and helped businesses maximise their supply chain efficiency, including making deliveries speedier and keeping up with fluctuating consumer demands.

Consumer demand

Retail

Apparently, consumers are getting more demanding, which has caused companies to react if they want to retain and attract customers. Many consumers expect convenience now that they know it’s possible. When they’ve received one service from a business, the bar is raised, and they expect that all their other favourite brands will do the same.

Tracking a package throughout its entire journey and getting the item you purchased last night the next day is no longer a luxury in retail for many customers. For businesses, this means that an efficient supply chain with a well-managed inventory tracking system is essential. And, when it comes to getting in touch with the business, customers expect instant contact through the channels that they’re most used to — Twitter, Facebook and instant messaging platforms.

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