The Veruca Salt Effect: Why reducing lead times is crucial

In today’s world, instant gratification reigns supreme, with 24-hour delivery becoming the bare minimum for our personal shopping sprees. And guess what? This lightning-fast expectation is seeping into the industrial and B2B realms, too.

Like the character Veruca Salt in the film “Willie Wonka and the Chocolate Factory”, we all want it now!

Businesses are no longer content with sluggish supply chains and interminable lead times. They’re craving the same efficient, just-in-time magic that keeps their personal Amazon Prime subscriptions humming. Why? Because in today’s hyper-connected environment, having the right things in the right place at the right time is no longer a luxury: it’s a lifeline.

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