An open-access, end-to-end digital thread is bringing mass customization to mass production.

The world of making is changing, and businesses are digitally transforming from mass production to mass customization as consumers demand individualized, emotional experiences. New technologies such as 3D printing, artificial intelligence (AI), and the Internet of Things (IoT) are starting to significantly impact how products or experiences are designed and manufactured. Meanwhile, social apps, Big Data, and the Cloud are creating opportunities to interact with and understand the consumer in totally new ways. So how do we bring these new data streams and technologies together to produce meaningful business insights?