In the 30-plus years since the introduction of the first additive manufacturing (AM) machines, 3D printers have gotten faster, materials superior, applications bigger, acceptance greater, and the ambition to deploy AM for production all the closer.
From Carbon’s 3D printed adidas midsoles to Chanel’s laser sintered mascara brushes, examples of production are all around but challenges remain that prevent the technology from excelling as a true production process.
“There are new consumer demands at play— heightened by the impact of the pandemic—and they are completely reshaping the way we design, manufacture and mass produce goods that are not only highly personalised but built with sustainability in mind,” Wayne Davey, Global Head of 3D Printing Solutions Go-to-Market for HP shared with TCT. “There is a lot of opportunity for disruption not limited to any one industry in particular. Brands across automotive, health and wellness, sports, and more are seeing the benefits of making the switch from traditional manufacturing methods in favour of additive technology. And they want to do it quickly, economically, and most importantly, at a mass scale.”
